Pay Per Click Programs

Pay per click programs are also often denoted to as PPC programs.  PPC is an online advertising payment process in which payment is based on qualified clicks to your website. You only pay when people click your link and visit your website off front page search results! It is an easy way to make money online.

 The purpose of PPC is to increase traffic to a particular website, so that more sales and profits can be generated.

Pay per Click Program Basics

Pay-per-click (PPC) advertising starts out very simply. Within minutes, anyone who can read and follow directions can launch their first pay per click program. 

PPC can be a marketer’s dream. An advertiser bids for the right to place text ads on top page of the search engine results for selected keyword queries, but only pays for those ads to which a human responds by clicking an ad.  

This obviously limits the marketing cost as you pay nothing for those who just see the ad, while paying the rate (cost per click) for those actually seeing and clicking on the ad, sending them to your landing page.

Google provides tools to set up a marketing funnel and track the progress of those who clicked through to a company website or landing page. Those with the time and skills can make the most of the information available. Goals set in Google Analytics allow Google to track how visitors respond to a site, and marketers can trace back to see how those visitors found the site. Over time, this data can reveal critical insights about the specific customers that matter most to a company’s bottom line.

However, managing PPC costs can be a tricky business. Cost per click (CPC) on the Google AdWords platform is controlled by the bidding system and a quality modifier. Google awards higher bidders with better page positions, but also uses a Quality Score to demote low-quality ads that do not resonate with the search audience. This results in situations where advertisers pay more for a poorer position on the page because of a low Quality Score.

  PPC (Pay Per Click) is an effective online advertising method that garners instant website traffic and results. Google's Adwords PPC Program is a great way to see your Website Link at the top of a Google Search in a timely and effective manner. These sponsored links are completely different from the organic search engine results and will cost. As the name implies, PPC ads only cost you money when a link is actually clicked.

 Unfortunately, many people are unable to earn a decent amount of income with PPC. The problem is that most people just don't know how to use PPC effectively. Here are just a few key points that most publishers mess up on. 

• Lack of ad variety - Don't make the mistake of thinking that content based ad units are the best ones. Experiment with link units and image ads. You will find that each are equally profitable.

• Lack of proper ad positioning - Contrary to popular belief, having your ads in the sidebar is not always the most effective position. Depending on the ad, it could perform great next to videos, below images and menus, or inline with the content of the site.

• Lack of sufficient traffic - You could have all the right ads in the right places, but if you don't get enough people to your site then your efforts are futile. To make money with pay per click, you will need to get traffic to your site...and lots of it.

• Lack of quality content - Let's say you have the right ads in the right places and you're getting decent traffic to your site, this still is not enough if you don't have quality content. Advertisers are looking to place their ads on valuable sites with lots of traffic, and most ppc programs will only give the good paying ads to sites with quality content. "Content is King" is a popular saying in the internet marketing community and has everything to do with being successful online.

Another key mistake that most publishers make is relying on one pay per click program to generate income. 

Finding a premium pay per click program will help you in reaching out to the particular audience that you are targeting in your campaign and thus generating the most traffic to the website.

Google makes it simple because the easier it is to run ads, the more money AdWords makes. Of course, Google makes money whether or not your particular PPC campaign succeeds, and that is where simplicity becomes a trap for many companies advertising online.

 Google Adsense is the most popular PPC program with a user friendly interface. It will provide you information regarding keyword traffic so that you can use the keywords that will be the most profitable. At Google Adsense, you can use the local advertisement option where you can target the audience in a particular locality. 

Having many advantages as well as being the most popular PPC provider, Google Adsense is more expensive than others because of its unique features.

Yahoo! Search Marketing is the next best premium PPC program after Google Adsense. Here you can reach to customers via newsletters, emails and online publishers instead of just an ad appearing in a search engine query.

You can choose your monthly advertising budget before registering over there; this will prevent headaches if something goes wrong with your PPC campaigns.

Apart from Google Adsense and Yahoo! Search Marketing, Microsoft Adsense and Chitika Premium are also popular PPC providers. The thing is that you should not stick with one PPC provider, you should test more than one. 

Google Adsense does generate a lot of traffic to the websites but most of that traffic comes just out of curiosity rather than for buying a product or service. 

Currently Yahoo has the most Cost per click than Google Adsense has; and Google Adsense has the most rates per click than Yahoo! Out the two, a better cost per click is more effective since it has a higher conversion rate.

There are tons of good programs out there that pays. A little research is required in this matter so you must do your homework in familiarizing yourself with different pay for click programs, checking out their features and finding out which will turn out to be the best one for you.

Here are just a few of these PPC programs.

• BidVertiser
• Clicksor
• Chitika
• SpecificMedia
• Kontera
• Kudometrics
• and much more!

So let's recap exactly how to get rich with Pay Per Click.

1. Use as many ad varieties as possible.
2. Position each ad appropriately. Ensure they are visible, yet blends into the page.
3. Get a lot of traffic to your site. This increases your Click Through Rate (CTR).
4. Write quality content on your website. Be sure to target specific keywords.
5. Use multiple pay per click programs. Experiment to see which is the most profitable.

Pros of PPC Campaign:

You get INSTANT online exposure; You only pay when your link is clicked on (aside from setup fees); You create brand awareness Allows for Mobile and Tablet Targeting; You can target broad or  very specific regions and markets;

Start, Stop, Pause Campaigns anytime; Flexible monthly budget; Highly targeted results; Measurable, track-able marketing results; Flexible options to advertise for branding or create a campaign for direct conversions.

 In order to make your PPC campaigns more profitable and worthwhile for investment, you should do a lot of researching. Use analytical tools find out which specific keywords attract the most traffic in specific PPC search engine results.

You can do split testing, where you can send out the same ad to three ad providers; after a specified time period has passed you can find which out one is able to reach out to the targeted audience in the best possible way. The one that gets the most results will be the premium pay per click program and all you need to do is to spend more on it.