Social media advertising

As consumers spent more and more time on social media sites, the opportunities for effective advertising become more attractive to companies in search of customers to connect with.   

Social media advertising is the cutting edge of marketing which continues its evolution. 

To run an effective social media advertising campaign a business needs fresh and informative content. This will attract and engage users and enable the business to participate in the social community.

Instead of pushing a product or service, it’s more important to inform and teach, so the audience relates to the business.

Facebook: We all know there are over 500 million active users on Facebook. Each average user has 130 friends and is connected to 80 community pages, groups and events. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month. Facebook ad costs are pretty reasonable which allows companies of just about any size or budget to test them out. Ads appear on the right side of the page.

YouTube: As the second most popular search engine after Google and with online video advertising expected to hit 5.7 billion by 2014, YouTube presents a tremendous opportunity for exposure and engagement in a social context. Ads appear within videos or alongside them.

YouTube Video Ad Best Practices Include:

• Keep it short - The longer the message, the higher the possibility users will tune out. 60 seconds is a good benchmark.
• Keep it engaging - Entertain, inform and be relevant. Users will view the majority of a video if they are interested and engaged.
• Inspire, don’t just educate - Avoid focusing solely on being educational; two minutes of talking heads doesn’t work well.
• Deliver key messages early - Plan for user tune-out near the end of the video and deliver your message early.

Google Plus, which now has 170-million users, has been redesigned to make it easier to use and more attractive. Google+ isn’t overwhelmed by its many features. It’s easy to navigate and its icons speak for themselves. It has built a system that can seamlessly allow us to customize the level of social interaction we want with different people. You can now create Google+ badges for your site. And advertise for free.

Twitter is a free social networking site. The service allows users to post 140 character messages, called “tweets”, and follow their friends' activities through the web. Users can choose to keep their tweets private and individually approve followers.  Since its initial launch in 2006, Twitter has revolutionized the way news is generated and the way people and businesses connect to clients and comrades around the world.

 Yakamore  is a posting site that is specifically designed to help online business with their Social Media advertising needs and to make sure they can get their business noticed at affordable prices. It just beta launched on Feb 1st, 2012. It starts off with 80,000 members and is a sister site to the well-known and popular Sokule. Yakamore was created, according to its developer, Phil Basten "To help online businesses have a place to post that is Business Friendly". Yakamore posts like Twitter instantly but its post is longer at 180 characters for all members.

Sokule is one of the biggest and best social marketing platform on the Web, with 75,000+ members. Is there anyone online who is not on Sokule yet? If that's you - join now. At no cost. Sokule is described as “like Twitter but monetized. With Sokule you can send short messages called “squeeks” out to your trackers but included are options to increase the length of postings. While Sokule has a free membership, it also has paid subscription options to increase its power as a social marketing platform.

MLMSocial is the social network for network marketers. Whether you're an MLM distributor (or just looking to become one), an MLM company, or a vendor with products or services geared toward the MLM Industry, MLMSocial will improve your bottom line! MLMSocial is the place to network with other MLM business builders and prospects, build your Downline, find the right MLM Company and Sponsor, meet and talk with some of the most successful Network Marketers in the world, get inside information and reviews on MLM opportunities, create your own personal profile and brand, post content and establish yourself as a business leader to attract quality leads, promote your product and business, gain access to affordable premium ad space and keep your MLM social media marketing separate from your personal social networking! MLMSocial also offers an opportunity to earn money through referrals.

Betternetworker.com is a forum that was created by Mike Dillard so that like minded home business owners (mainly network marketers) could meet up and interact. It’s more than just a forum. If you become a paid member, you get access to some exclusive marketing training along with the rights to be able to post articles, videos on this site. As a member, you get access to some exclusive training along with the ability to have your own contact forms on the side of your content pieces. If you just want to use the forums, then a free membership is fine.  

A social network’s strength is in its ability to create clubs and groups around areas of interests, not to deliver revenues from traditional broadcast-like advertising. Groups generate interest.

Social networks make viral marketing and word-of-mouth marketing much easier than before. The best use out of social networks is not to make money ‘directly’ off them, but to harness their marketing potential and to use them to market your own business.

 

Pay Per Click Programs

Pay per click programs are also often denoted to as PPC programs.  PPC is an online advertising payment process in which payment is based on qualified clicks to your website. You only pay when people click your link and visit your website off front page search results! It is an easy way to make money online.

 The purpose of PPC is to increase traffic to a particular website, so that more sales and profits can be generated.

Pay per Click Program Basics

Pay-per-click (PPC) advertising starts out very simply. Within minutes, anyone who can read and follow directions can launch their first pay per click program. 

PPC can be a marketer’s dream. An advertiser bids for the right to place text ads on top page of the search engine results for selected keyword queries, but only pays for those ads to which a human responds by clicking an ad.  

This obviously limits the marketing cost as you pay nothing for those who just see the ad, while paying the rate (cost per click) for those actually seeing and clicking on the ad, sending them to your landing page.

Google provides tools to set up a marketing funnel and track the progress of those who clicked through to a company website or landing page. Those with the time and skills can make the most of the information available. Goals set in Google Analytics allow Google to track how visitors respond to a site, and marketers can trace back to see how those visitors found the site. Over time, this data can reveal critical insights about the specific customers that matter most to a company’s bottom line.

However, managing PPC costs can be a tricky business. Cost per click (CPC) on the Google AdWords platform is controlled by the bidding system and a quality modifier. Google awards higher bidders with better page positions, but also uses a Quality Score to demote low-quality ads that do not resonate with the search audience. This results in situations where advertisers pay more for a poorer position on the page because of a low Quality Score.

  PPC (Pay Per Click) is an effective online advertising method that garners instant website traffic and results. Google's Adwords PPC Program is a great way to see your Website Link at the top of a Google Search in a timely and effective manner. These sponsored links are completely different from the organic search engine results and will cost. As the name implies, PPC ads only cost you money when a link is actually clicked.

 Unfortunately, many people are unable to earn a decent amount of income with PPC. The problem is that most people just don't know how to use PPC effectively. Here are just a few key points that most publishers mess up on. 

• Lack of ad variety - Don't make the mistake of thinking that content based ad units are the best ones. Experiment with link units and image ads. You will find that each are equally profitable.

• Lack of proper ad positioning - Contrary to popular belief, having your ads in the sidebar is not always the most effective position. Depending on the ad, it could perform great next to videos, below images and menus, or inline with the content of the site.

• Lack of sufficient traffic - You could have all the right ads in the right places, but if you don't get enough people to your site then your efforts are futile. To make money with pay per click, you will need to get traffic to your site...and lots of it.

• Lack of quality content - Let's say you have the right ads in the right places and you're getting decent traffic to your site, this still is not enough if you don't have quality content. Advertisers are looking to place their ads on valuable sites with lots of traffic, and most ppc programs will only give the good paying ads to sites with quality content. "Content is King" is a popular saying in the internet marketing community and has everything to do with being successful online.

Another key mistake that most publishers make is relying on one pay per click program to generate income. 

Finding a premium pay per click program will help you in reaching out to the particular audience that you are targeting in your campaign and thus generating the most traffic to the website.

Google makes it simple because the easier it is to run ads, the more money AdWords makes. Of course, Google makes money whether or not your particular PPC campaign succeeds, and that is where simplicity becomes a trap for many companies advertising online.

 Google Adsense is the most popular PPC program with a user friendly interface. It will provide you information regarding keyword traffic so that you can use the keywords that will be the most profitable. At Google Adsense, you can use the local advertisement option where you can target the audience in a particular locality. 

Having many advantages as well as being the most popular PPC provider, Google Adsense is more expensive than others because of its unique features.

Yahoo! Search Marketing is the next best premium PPC program after Google Adsense. Here you can reach to customers via newsletters, emails and online publishers instead of just an ad appearing in a search engine query.

You can choose your monthly advertising budget before registering over there; this will prevent headaches if something goes wrong with your PPC campaigns.

Apart from Google Adsense and Yahoo! Search Marketing, Microsoft Adsense and Chitika Premium are also popular PPC providers. The thing is that you should not stick with one PPC provider, you should test more than one. 

Google Adsense does generate a lot of traffic to the websites but most of that traffic comes just out of curiosity rather than for buying a product or service. 

Currently Yahoo has the most Cost per click than Google Adsense has; and Google Adsense has the most rates per click than Yahoo! Out the two, a better cost per click is more effective since it has a higher conversion rate.

There are tons of good programs out there that pays. A little research is required in this matter so you must do your homework in familiarizing yourself with different pay for click programs, checking out their features and finding out which will turn out to be the best one for you.

Here are just a few of these PPC programs.

• BidVertiser
• Clicksor
• Chitika
• SpecificMedia
• Kontera
• Kudometrics
• and much more!

So let's recap exactly how to get rich with Pay Per Click.

1. Use as many ad varieties as possible.
2. Position each ad appropriately. Ensure they are visible, yet blends into the page.
3. Get a lot of traffic to your site. This increases your Click Through Rate (CTR).
4. Write quality content on your website. Be sure to target specific keywords.
5. Use multiple pay per click programs. Experiment to see which is the most profitable.

Pros of PPC Campaign:

You get INSTANT online exposure; You only pay when your link is clicked on (aside from setup fees); You create brand awareness Allows for Mobile and Tablet Targeting; You can target broad or  very specific regions and markets;

Start, Stop, Pause Campaigns anytime; Flexible monthly budget; Highly targeted results; Measurable, track-able marketing results; Flexible options to advertise for branding or create a campaign for direct conversions.

 In order to make your PPC campaigns more profitable and worthwhile for investment, you should do a lot of researching. Use analytical tools find out which specific keywords attract the most traffic in specific PPC search engine results.

You can do split testing, where you can send out the same ad to three ad providers; after a specified time period has passed you can find which out one is able to reach out to the targeted audience in the best possible way. The one that gets the most results will be the premium pay per click program and all you need to do is to spend more on it.

Safe Lists

 

Get visitors to your site, readers to your ads, and prospects to all your business opportunities.

 Safelist marketing is essentially email marketing.  They are intended for marketing and advertising webpages (or websites), online business opportunities, products/services and etc. They are very similar to the Traffic Exchanges. 

All members join the various safelists either as a free or paid member. The safelists member agrees to receive advertising and marketing email messages belonging to the other participants. 

Safelists can be very beneficial as it allows you to market to a large amount of people by way of email messages and not having to worry about spamming others. 

Members who are subscribed to the safelists shall be expecting to receive your email message. They look forward to these emails  mainly because they can earn a good amount of  credits for reading them. 

Safelists can be both FREE or PAID and operates on a credit base. Members can easily buy credits, and the costs are very affordable. Members are permitted to submit their ads according to their membership levels either every day or every few days.  

Join some SAFE LIST to advertise your business: 

MARVEL E-MAIL 

 

Marvel-E-Mail is offering:

• Email Advertising, send 2 times daily.
• Your own Marvel-E-Mail box.
• A 2 level affiliates commissions.
• A 2 level advertising cash-credits.
• Free cash bonus to jumpstart your earnings.
• Free credits to jumpstart your advertising.
• You get SuperWindow Advertising.  

You get $8-$15 per direct sale. You do this by referring others. You also get $1-$2 for any upgrade that your referrals gain!

  No monthly fee's. You get credits for your new signups.

YOU choose how many credits & cash to give to members 

for visiting your site. A Super downline builder for 5 other programs.  

 

Opt-In Email List

Your online business can become very profitable and one of the greatest tools is an opt-in email list with hundreds or even thousands of subscribers which can take you to the next level.

 If you are running a business and you would like to keep in touch with your customers to build loyalty and repeat business, you need an opt-in email marketing list. 

 Facebook and social media are becoming as popular if not even more popular than email. Some people say many younger people do not even use their email anymore. However, email marketing still does work very well and there is nothing to say that you cannot use both methods. You can even use both methods together.

The Money is in the List

One of the secrets to long term consistent business success online really is no big secret at all. This secret means that you need to build a targeted mailing list and regularly contact and market to the people on that list. 

Getting your prospect's attention in this busy and information overloaded world is not so simple task. Once you have it (and before you lose it), the first thing you should do is encourage them to subscribe to your mailing list.

Creating a mailing list, opt-in email list, means that  the visitors  have given you permission to send them emails periodically.

Opt-in email  list means permission marketing, when someone is given the option to receive emails from person or company in the future. Without having this permission the email is considered as unsolicited bulk email or spam.   

Opt-in email marketing system requires that you give subscribers a way to opt out of messages (unsubscribe) if they no longer wish to receive emails from you.

 Every new user asks to be subscribed to your mailing lists (that can be through a website), then a confirmation message is sent out to verify it. In verification email usually is a special link that the recipients have to click on in order to verify the email address.

Your mails should have an unsubscribe button at the end of the newsletter you send out.

Opt-in list is an easy and cost effective way of advertising and communicating with your customers, but it needs to be done properly.

If you want your prospects to come back again, and again, make sure they're regularly hearing from you. For successful email newsletter campaign you first of all need set up a mailing system for delivering your messages. Then start promote on your site and elsewhere and mail to your list. For this you will need an autoresponder system. Do email communications on a consistent and regular basis.

 It may take a long road to build up your list. But as long as you have it , email lists can give you what it takes to earn long term sustainable revenues.

 Giving away free, but valuable relevant to your niche information is the best way to gain trust with your subscribers.

 You can do this by loading a series of short email courses into an autoresponder. Or you can give away ebooks or short reports in a downloadable pdf. 

Simple steps: 

 

Add a subscription form to your website, blog or Facebook account.

You can not only embed a customized subscription form, you can also link to it from your site.

Add a "forward to a friend" button in your email.

It allows you to grow your list virally even faster and bigger.

 

 

 

 Add social share to your email newsletters. 

Sharing your content through social networks makes it easy for your followers to access and share it with their contacts, so your audience keeps growing. 

Recommendations and reviews.

You can't borrow, buy or steal mailing lists, but you can ask a partner to recommend your service, product or newsletter to their own mailing list.

 

 

 

Collect your own contacts and create your own email marketing list.

Directory Listing Sites

 

Increase your web visibility by submitting your site to web Directories

 What is Directory submission Service?

It is the process of submitting your website's link to web directories or internet directories. This process involves submitting a short description along with a suitable title. Both title and keywords should be keyword rich. The main aim of this strategy is to get High Quality Back Links for websites.
 

 A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. Most web directory entries are also not found by web crawlers but by humans.

The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories. Web directories often allow site owners to submit their site for inclusion, and have editors review submissions for fitness.

You can get hundreds of High Quality Back Links using this method. However, the effectiveness of this strategy depends totally on the experience of your link building company in executing this service.

Why is Manual Directory submission important?

Website owners should be aware of the difference between manual and automated types of submissions. If it is manual directory submission service your website is submitted to every directory manually. If the submission is automated, your website will be submitted to hundreds of directories all at once in just a single click. Which is the best way to submit to directories? 

Manual submission is the best approach because your approval rate in the directories will be very poor when you make use of automated submissions. 

It is not without reason web directories recommend that webmasters use manual submission services because automated submission tools are used extensively by people that spam the web. Using such tools spammers submit to multiple categories in the same directory and damaging the integrity of the web directories. 

In an effort to keep spamming under control web directories do not easily approve submissions that are automated. 

So if your service provider makes use of automated submissions then you will not get your money's worth.

Having trouble finding a good SEO friendly directory list? You are not alone! Many well established website directories can take months to review your submission requests, and most of these established web directories have strict listing standards.

 Most of the directories are general in scope and list websites across a wide range of categories, regions and languages. But some  niche directories focus on restricted regions, single languages, or specialist sectors.

Examples of well known general web directories are Yahoo! Directory and the Open Directory Project (ODP). 

Directories have various features in listing, often depend upon the price paid for inclusion:

• Free submission – there is no charge for the review and listing of the site;
• Reciprocal link – a link back to the directory must be added somewhere on the submitted site in order to get listed in the directory;
• No Reciprocal link — a web directory where you will submit your links for free and no need to add link back to your website;
• Paid submission – a one time or recurring fee is charged for reviewing/listing the submitted link;
• Featured listing – the link is given a premium position in a category (or multiple categories) or other sections of the directory, such as the homepage. Sometimes called sponsored listing;
• Bid for position – where sites are ordered based on bids;
• Affiliate links – where the directory earns commission for referred customers from the listed websites.

General

• AboutUs.org – the largest directory of websites.
• JoeAnt – a community of editors from the now-defunct Go.com volunteer-edited directory.
• Open Directory Project (a.k.a. ODP or dmoz) – the largest directory of the Web. Its open content is mirrored at many sites.
• Starting Point Directory – a human edited general directory organizing sites by category.
• World Wide Web Virtual Library (VLIB) – the oldest directory of the Web.
• Yahoo! Directory – the first service that Yahoo! offered.

Advertise Your Business

For consistently expanding your business you should search for quality advertising options

Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself.

Why advertise online? It’s very simple, 70% of all adults are now internet users.  

 What's the best way to promote your business? How can you advertise your business and get your name in front of potential prospects when money is tight or you're just starting up? How can you get the word out about your business in the most affordable way?

You can advertise online with a variety of site, web ad, budget and strategy options to reach customers and generate targeted website traffic. 

In order for your business to be successful, it will have to stand out in some way from the others. There is so much competition, that you must take drastic measures to ensure that you are getting noticed. 

Advertising can be done in so many ways online. 

These are some of the most successful ways that you can promote your online business:

•  Social media advertising.

New advertising options on social media websites such as Facebook, YouTube and LinkedIn now offer advertisers highly targeted options. Facebook business ads, for example, allows advertisers to target consumers by location, age or interests. A local business page is a good way to build local customers.  

• Safe Lists advertising

A safe list is an email exchange. Every member of safe lists sites that signs up agrees to read email messages in exchange for their message being read. Readers click a special link within the email to prove that they have read the message, so they can receive credit. The more messages you read, the more people you can randomly send to. If you try to build your own list for the first time, a safelist is a fantastic way to start. Offering free marketing tips to members is an effective way to get them in your opt in list. Safelist advertising is usually useful particularly because it’s free of charge.

•   Search engine advertising.

Paid search programs such as Google Adwords, Bing or Yahoo Search offer advertising options by keyword and geography so only customers within your specific region see your ads. This helps keep costs lower and target only local relevant customers.

•  Directory listing sites.

There are many directory listing sites that allow businesses to update their information for free or upgrade listings with direct web links. Update listing information on top search engines such as Google, Yahoo and MSN’s Bing so that your business information can be found through searches for your business category and location.

•  Advertising in e-zines.

It is a popular way to promote your online business. E-zines are the magazines of the internet. They written on a particular subject and read by those interested in that subject. Therefore, e-zine readers are already potential customers and advertising your site in e-zines that are related to your business is almost guaranteed to help drive traffic to your site and increase sales for your product.

• Pay-per-click programs.

They are an excellent way to advertise your business without taking a risk that you have advertised in the wrong place. With pay-per-click, you can advertise you site and only pay for those who click the link and go to your site. Another popular pay-per program is the pay-per-lead program that allows you to only pay for leads. Usually this means that you pay for only those who download a trail, fill out a form or enter a sweepstakes; whatever you choose.

•  Opt-In email.

They are an excellent way to advertise your business without taking a risk that you have advertised in the wrong place. Opt-in email is a term used when someone is given the option to receive "bulk" email, that is, email that is sent to many people at the same time. Typically, this is some sort of mailing list, newsletter, or advertising. Without obtaining permission before sending email, the email is unsolicited bulk email, better known as spam.

Also: Google ads, links submission, Article submission, Email marketing, Banner Advertisement, Text Advertisement, Bulk Email...

Define who your best prospects are, and then determine the best way to reach them. 

Having a professional website can help you increase sales and expose you to thousands of new clients also. 

If you don't have a website, get one set up.